Approaches to Audience

Table of Contents

1. Rhetorical Approaches: A Brief History
  • Classical
  • Medieval
  • Renaissance
  • 18th Century
  • Current-traditional
  • 20th Century
2. Cognitive Approaches: The Reader in the Writer
  • egocentrism and audience awareness
  • audience adaptation in spoken and written discourse
  • empirical research
3. Textual Approaches: The Reader in the Text
  • formalism and the mock reader
  • textual rhetoric and the "fictionalized" audience
  • structuralism and the competent reader
  • phenomenology and the implied reader
  • applications to teaching
4. Contextual Approaches: Uniting Audience, Writer, and Text
  • a rhetorically situated approach
  • reclaiming the social situation
  • teaching a contextual model of audience analysis
5. Social Constructionist Approaches: From Context to Community
  • from contextualism to constructionism
  • audience as community
  • applications to teaching
6. Acknowledging Multiple Audiences
  • multiple audience levels
  • multiple purposes for reading
  • negotiating conflict
  • multiple audiences for students
  • implications for the classroom

Afterword
References
Index