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Parlay Press
207 E. Ohio, No. 330
Chicago, IL 60611
Fax 888.301.3116
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Approaches to Audience

Table of Contents

1. Rhetorical Approaches: A Brief History

  • Classical
  • Medieval
  • Renaissance
  • 18th Century
  • Current-traditional
  • 20th Century

2. Cognitive Approaches: The Reader in the Writer

  • egocentrism and audience awareness
  • audience adaptation in spoken and written discourse
  • empirical research

3. Textual Approaches: The Reader in the Text

  • formalism and the mock reader
  • textual rhetoric and the “fictionalized” audience
  • structuralism and the competent reader
  • phenomenology and the implied reader
  • applications to teaching

4. Contextual Approaches: Uniting Audience, Writer, and Text

  • a rhetorically situated approach
  • reclaiming the social situation
  • teaching a contextual model of audience analysis

5. Social Constructionist Approaches: From Context to Community

  • from contextualism to constructionism
  • audience as community
  • applications to teaching

6. Acknowledging Multiple Audiences

  • multiple audience levels
  • multiple purposes for reading
  • negotiating conflict
  • multiple audiences for students
  • implications for the classroom

Afterword
References
Index