Approaches to Audience
Table
of Contents
1.
Rhetorical Approaches: A Brief History
- Classical
- Medieval
- Renaissance
- 18th
Century
- Current-traditional
- 20th
Century
2.
Cognitive Approaches: The Reader in the Writer
- egocentrism
and audience awareness
- audience
adaptation in spoken and written discourse
- empirical
research
3.
Textual Approaches: The Reader in the Text
-
formalism and the mock reader
-
textual rhetoric and the “fictionalized” audience
-
structuralism and the competent reader
-
phenomenology and the implied reader
-
applications to teaching
4.
Contextual Approaches: Uniting Audience, Writer,
and Text
- a
rhetorically situated approach
-
reclaiming the social situation
-
teaching a contextual model of audience analysis
5.
Social Constructionist Approaches: From Context
to Community
- from
contextualism to constructionism
-
audience as community
-
applications to teaching
6.
Acknowledging Multiple Audiences
-
multiple audience levels
-
multiple purposes for reading
-
negotiating conflict
-
multiple audiences for students
-
implications for the classroom
Afterword
References
Index
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